About us

We make things happen.
With courage and pioneering spirit

As sleeperoo makers we are passionate about our idea. We want to bestow fascinating memories on people: A special night that remains in the mind and heart. In places where you can’t usually sleep, close to home. The futuristically designed sleep cube makes it possible to leave everyday life behind – as a sustainable micro-adventure or micro-retreat.

“In the beginning we had the audacity to dream. And then we had the courage to realise our dream with professionalism, ambition and a good amount of tenacity.” Today, we are looking for and finding partners who are real facilitators themselves and who want to promote our great idea.

Karen Löhnert,
Managing Director of sleeperoo

Die Köpfe

Die Unternehmer von sleeperoo setzen ihre Power und Erfahrung ein, um Menschen für ihre Idee zu begeistern und eine bundesweite sleeperoo Community aufzubauen.

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Karen Löhnert

Founder & Managing Director

30 years of industry know- how from the Hotel and Tourism Sector paid off because she had the inspiring idea.  And she shares her enthusiasm for our product, finances and personnel with us every day.

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Jutta Rath

Branding & Markenberatung

Brand development is her passion after gaining over 20 years’ experience as a Creative Director in Advertising and PR.  Well-established brands such as Unilever and Mondelez and of course the newcomer sleeperoo benefit from this.

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Martina Peters

Head of PR

Martina Peters is relentless in her efforts to bring our ideas and philosophy into the public eye and transport the WOW-feeling of our events into the hearts of people.

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Ronny Tränkner

Head of Sales & Operations

„Good products are not made, but they are bought.” In his role as Head of Sales & Operations, he has an eye for the big picture as well as the smallest details. His task is to make extraordinary places an unforgettable experience and sleeperoo the leading provider of sustainable overnight adventures.  

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Martina Williams

Head of Marketing & IT

From the rubber dinghy on the wings of the crane to sleeperoo - after almost 10 years of public relations and fundraising in various NGOs, followed by more than 20 years in international marketing for Germany's largest airline, Martina is doing everything possible with her team to spread her enthusiasm for sleeperoo around the world.

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Fabiana Freyer

Junior Manager Marketing & IT

Travelling and sustainability are close to Fabiana's heart. The sleeperoo concept has therefore inspired her from the very beginning. She is motivated to convince even more people of our idea with her creativity and passion for special places and WOW moments.

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Antje Hentschel

Junior Manager Sales & Operations

After studying event management, the enthusiastic nature lover with a taste for the unusual now supports the sleeperoo team in the operational business. Antje is a member of the German Alpine Club and in addition to her job, she also actively volunteers with much heart and soul.

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Jenny Bornholdt-Haack

Sales & Operations

Jenny has a background in destination marketing and has already spent the occasional night at a Cube with her family. She is constantly on the lookout for new spots in southern Germany.

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Joline Tetzlaff

Trainee

Joline is completing her training as an office management assistant in our team. She loves being close to nature and animals. She brings this passion to sleeperoo and is excited about all the things she will learn with us.

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Jill Köhler

Working student

Jill is doing her internship at sleeperoo as part of her studies in tourism management. Through her interest in sustainable and outdoor travel, she was immediately excited about the idea of sleeperoo. She is looking forward to taking away a lot of practical experience.

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Tina Kahl

Working Student

As part of her university studies in tourism management, Tina is doing her bachelor's internship at sleeperoo. The fascination and interest for innovative and sustainable travel led her to sleeperoo and she is looking forward to getting an insight into the daily work of a tourism start-up.

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Tanja Klindworth

Locationscout

A creative Travel-Blogger and passionate Networker combined with over 20 years experiences in Tourism and the Hotel Sector is the perfect foundation for a sleeperoo Location Scout.

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Jens Eggers

Manager Cube Sales

Jens has over 25 years experiences as an Executive and Key Account Manager. He is a solution oriented practical person and a keen nature traveller. From Chile to the Lofoten Islands, he always carries a camera and a ukulele in his luggage.

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Rames Abu-Rashed

Working Student

Rames absolviert bei sleeperoo sein Praktikum innerhalb seines Studiums für Tourismus-, Hotel- und Eventmanagement. Die Leidenschaft für individuelle Reisen und die stetige Suche nach neuen Innovationen im Tourismus haben ihn zu uns geführt. Er freut sich schon auf jede Menge Praxiserfahrung.

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Stefan Thurau

Business Development International

Mit mehr als 30 Jahren Erfahrung in der internationalen Glamping Szene, Touristik und Airline Branche hat Stefan den globalen Überblick. „sleeperoo hat mich von Anfang an begeistert, daher bin ich davon überzeugt, dass dieses Konzept international umgesetzt werden sollte.“

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Kathrin Lindow

IT Projects & Coaching

She is always on the lookout: for new technologies, new gadgets, new ideas. Kathrin brings more than 20 years of professional experience in project management and marketing to the team.

The Story

How it all began: Escape from the rat race

Actually, it all started with a desire for change: For many years Karen Löhnert had been very active in responsible positions of the tourism industry. However, she repeatedly came up against limits, so that she was unable to implement things that were important to her. Then she took the plunge: She quit her well-paid job and allowed herself a break to explore new business ideas from 2016 on. After a few months, an extraordinary business idea for the tourism sector actually emerged. It was based on people’s longing to experience something unusual that really touches them. And she linked this idea with the trend for overnight experiences.

Overnight experiences – a market with potential

Karen has always been a fan of overnight experiences. And she noticed the ever-increasing demand. The idea of “collect moments – not things” became a trend. Pop-up, minimalism and sustainability were additional relevant topics. Karen examined that there were only a few local suppliers for offers ranging from tree houses to tepees, without defined quality standards and without recognizable brand attributes.

A crazy idea is born: sleeperoo the adventure bed

It was time to think big: What would it be like if we started a company that offers overnight stay experiences in unusual places all over Germany, outdoors and indoors? Places where you can’t usually sleep: Right on a pier with a view of the waves, in a medieval courtyard or “at night in a museum”. Crazy, right? But the guests have to stay comfortable and well protected and the accommodation should be as sustainable as possible! In order to implement this idea, Karen took financial risks. After the company was founded in May 2017, she developed the sleeperoo, a stylish and cuddly “adventure bed” together with a design team and the design department of the Wismar University of Applied Sciences. More about the design|sleep Cube can be found here.

The design|sleep Cubes conquer Germany’s most beautiful spots

The path from the idea to the nationwide offer of overnight stay experiences was filled with obstacles. A team that was passionate about the idea took up the challenge. Special places and enthusiastic hosts had to be found throughout Germany, who immediately understood the potential of sleeperoo and wanted to become part of this great idea as first movers. Therefore, patience and a lot of persuasion work were required under the motto “nothing is impossible”. After a thorough test phase, in which valuable feedbacks of many test sleepers improved the service even further, the company went into live operation throughout Germany in May 2018.

sleeperoo leaves the “Dragon’s Den” with a deal

sleeperoo has many enthusiastic fans in the meantime. Even from the “Dragon’s Den” Dagmar Wöhrl was so enthusiastic about the business idea that a deal was made. Furthermore, sleeperoo has won several awards: The Competition Katzensprung Germany 2018 for climate-friendly tourist offers, the nomination for the German Tourism Award 2018 and the nomination for the German Innovation Award 2019.

The story continues!

sleeperoo is a young company and is constantly evolving. We are working on new ideas and bringing exciting partners on board – to be continued!

Milestones

Höhle der Löwen

Die Höhle der Löwen – Karen Löhnert packt aus

Wer nicht groß denkt, backt immer kleine Brötchen. Also bewarben wir uns mit sleeperoo bei „Die Höhle der Löwen“ von Vox – und wurden eingeladen! Wir hatten uns natürlich gut vorbereitet, aber mit Absicht keine einzige Sendung der Gründershow vorher angeschaut. Bloß nicht unnötig verrückt machen! Am 25.9.2018 morgens um 6.45 Uhr saßen mein Kollege Dennis Brosseit und ich im TV-Studio von Sony Pictures in Köln, beide mega aufgeregt. Ein letzter Blick in den Spiegel, Nase pudern und los. Auf dem Weg zum Tunnel hatte ich dann einen totalen Blackout, nicht ein Wort von meinem Pitch fiel mir ein.

Im Kreuzverhör der Löwen

Zack, schon waren wir durch den Tunnel durch und da saßen sie, die Löwen: Carsten Maschmeyer, Judith Williams, Frank Thelen, Dagmar Wöhrl und Ralf Dümmel, alle lässig zurückgelehnt in ihren Sesseln, die Blicke erwartungsvoll auf uns gerichtet. Unsere ersten Sätze stolperten nur raus, aber als unsere Forderung von 20 Prozent für 250.000 Euro auf dem Tisch lag, legte sich die Anspannung. Und als sich dann auch noch Judith Williams und Ralf Dümmel lässig im Cube lümmelten, war der Bann gebrochen. Die Zeit flog nur so. 90 Minuten hagelte es kritische Fragen und wir gaben unser Bestes, um die große Idee rüberzubringen. Am Ende war es Dagmar Wöhrl, die uns die Hand schüttelte: DEAL!

Deal!

Wir wussten ja, dass einige Deals aus der Sendung nachher nicht zustande kommen. Das ist nachvollziehbar, denn natürlich gibt es nach dem Handschlag erst mal eine gründliche Prüfung des vorgestellten Konzeptes und der Zahlen. Und dabei lernt man sich näher kennen. Unser Vertrag war dann auch nach dieser Phase in trockenen Tüchern – wir waren so stolz! Später haben wir erfahren, dass von 1.800 Bewerbern nur 80 Start-ups in der Sendung pitchen dürfen und von denen gehen längst nicht alle mit einem Deal nach Hause – wir schon!

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